DAVID
PAYNE
CREATIVE ARCHITECT
ABOUT ME
​I'm a creative strategist and personal stylist with a background that bridges discipline and design. While my journey began as a collegiate athlete, it was my passion for visual storytelling—and deep understanding of fashion’s cultural impact—that led me into the industry.
With experience as a Creative Concept Designer and Fashion Archivist, I have collaborated with legacy brands like Levi’s, Nike, Coach, Supreme, Vetements, Rick Owens, and Daniel Guizio. These projects refined my ability to curate expressive, high-impact looks that reflect each client’s identity, lifestyle, and aspirations.
I bring a trained eye for colour theory, concepting, trend forecasting, and runway analysis, allowing me to translate global fashion movements into wearable, relevant styles for my clients. Whether it’s referencing archival silhouettes or pulling cues from emerging collections, I design wardrobes that are both forward-thinking and timeless.
Now based in New York City, I work with a curated clientele—from individuals refining their personal image to athletes expanding their brand off the field. My extensive network spans fashion, beauty, and wellness—offering clients a full-spectrum image strategy that extends far beyond the closet.
PHILOSOPHY
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Style isn’t just what you put on—it’s what you project. It’s energy, rhythm, memory. A visual language that speaks before you enter the room.
My work blends storytelling with surface, instinct with intention. I move between worlds— luxury and street, classic and future-facing—curating looks and concepts that feel both personal and iconic. Nothing is random. Every colour, every line, every layer says something.
I don’t believe in costumes. I believe in clarity. In aligning the external with the internal. In dressing not just the body—but the moment, the movement, the message.
From post-game tunnel fits to capsule closets for women building empires, I design presence—the kind you don’t need to announce.
Let’s create something that lives beyond the look. Let’s build a visual signature that moves with you.